Background: You are the marketing manager for Toyota and have been given the responsibility to analyze the customer's perceptions between Toyota and their two leading competitors. You properly decided

Background: You are the marketing manager for Toyota and have been given the responsibility to analyze the customer's perceptions between Toyota and their two leading competitors. You properly decided to use a One-Way ANOVA to evaluate:

Large Selection

Competent Sales Team (Dealership)

Overall Car Quality

Speed of Service During Repair/Warranty Work

Atmosphere within the Dealership

Reasonable Pricing

Using the dataset provided below, you are to answer the multiple choice questions below.

The dataset for SPSS or PSPP statistical software: MKT463 Statistical Quiz Data Set.sav.

Helpful Hint: Columns X1-X6 represent the participant's ranking of importance (1= Not important to 7= Very Important) of each question. Columns X7-X12 represents the participant's agreement or disagreement (1= Strongly Disagree to 7= Strongly Agree) to the question

QUESTION 1

1.  

   Considering the responses received on “how important is ____”,  What is the mean when examining the Large Selection?

   A.

   3.67

   B.

   4.95

   C.

   5.41

   D.

   4.43

2.5 points   

QUESTION 2

1. Considering the responses received on “how important is ____”,  What is the mean when examining the competent sales team (Dealership)?

   A.

   7.62

   B.

   3.12

   C.

   5.41

   D.

   4.91

2.5 points   

QUESTION 3

1. Considering the responses received on “how important is ____”,  What is the mean when examining the overall car quality? 

   A.

   3.67

   B.

   3.12

   C.

   6.09

   D.

   4.43

2.5 points   

QUESTION 4

1. Considering the responses received on “how important is ____”,  What is the mean when examining the speed of service? 

   A.

   7.65

   B.

   6.13

   C.

   8.98

   D.

   5.99

2.5 points   

QUESTION 5

1. Considering the responses received on “how important is ____”,  What is the mean when examining the atmosphere?

   A.

   4.56

   B.

   4.32

   C.

   4.74

   D.

   4.78

2.5 points   

QUESTION 6

1. Considering the responses received on “how important is ____”,  What is the mean when examining reasonable pricing? 

   A.

   5.39

   B.

   5.76

   C.

   1.26

   D.

   9.89

2.5 points   

QUESTION 7

1. After conducting a OneWay ANOVA, determine who was ranked #1 for the category reasonable pricing? 

   A.

   Nissan

   B.

   VW

   C.

   Toyota

   D.

   Statistical tie between Nissan and Toyota

2.5 points   

QUESTION 8

1. Rank each category in order (beginning with Rank #1 (most important) to Rank #6 Least important) according to the customers rank of importance?  (point value = 5 points)

            -           1.           2.           3.           4.           5.           6.      

   Large Selection

            -           1.           2.           3.           4.           5.           6.      

   Competent Sales Team

            -           1.           2.           3.           4.           5.           6.      

   Overall Car Quality

            -           1.           2.           3.           4.           5.           6.      

   Speed of Service

            -           1.           2.           3.           4.           5.           6.      

   Atmosphere within the Dealership

            -           1.           2.           3.           4.           5.           6.      

   Reasonable Pricing

   1.

   4

   2.

   6

   3.

   1

   4.

   2

   5.

   5

   6.

   3

5 points   

QUESTION 9

1. Based on the OneWay ANOVA results, VW ranked higher than Toyota in what category?

   Large Selection

   Competent Sales Team

   Overall Car Quality

   Reasonable pricing