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QUESTION

Background: You are the marketing manager for Toyota and have been given the responsibility to analyze the customer's perceptions between Toyota and their two leading competitors. You properly decided

Background: You are the marketing manager for Toyota and have been given the responsibility to analyze the customer's perceptions between Toyota and their two leading competitors. You properly decided to use a One-Way ANOVA to evaluate:

Large Selection

Competent Sales Team (Dealership)

Overall Car Quality

Speed of Service During Repair/Warranty Work

Atmosphere within the Dealership

Reasonable Pricing

Using the dataset provided below, you are to answer the multiple choice questions below.

The dataset for SPSS or PSPP statistical software: MKT463 Statistical Quiz Data Set.sav.

Helpful Hint: Columns X1-X6 represent the participant's ranking of importance (1= Not important to 7= Very Important) of each question. Columns X7-X12 represents the participant's agreement or disagreement (1= Strongly Disagree to 7= Strongly Agree) to the question

QUESTION 1

  1.  

    Considering the responses received on “how important is ____”,  What is the mean when examining the Large Selection?

    A.

    3.67

    B.

    4.95

    C.

    5.41

    D.

    4.43

2.5 points   

QUESTION 2

  1. Considering the responses received on “how important is ____”,  What is the mean when examining the competent sales team (Dealership)?

    A.

    7.62

    B.

    3.12

    C.

    5.41

    D.

    4.91

2.5 points   

QUESTION 3

  1. Considering the responses received on “how important is ____”,  What is the mean when examining the overall car quality? 

    A.

    3.67

    B.

    3.12

    C.

    6.09

    D.

    4.43

2.5 points   

QUESTION 4

  1. Considering the responses received on “how important is ____”,  What is the mean when examining the speed of service? 

    A.

    7.65

    B.

    6.13

    C.

    8.98

    D.

    5.99

2.5 points   

QUESTION 5

  1. Considering the responses received on “how important is ____”,  What is the mean when examining the atmosphere?

    A.

    4.56

    B.

    4.32

    C.

    4.74

    D.

    4.78

2.5 points   

QUESTION 6

  1. Considering the responses received on “how important is ____”,  What is the mean when examining reasonable pricing? 

    A.

    5.39

    B.

    5.76

    C.

    1.26

    D.

    9.89

2.5 points   

QUESTION 7

  1. After conducting a OneWay ANOVA, determine who was ranked #1 for the category reasonable pricing? 

    A.

    Nissan

    B.

    VW

    C.

    Toyota

    D.

    Statistical tie between Nissan and Toyota

2.5 points   

QUESTION 8

  1. Rank each category in order (beginning with Rank #1 (most important) to Rank #6 Least important) according to the customers rank of importance?  (point value = 5 points)

             -           1.           2.           3.           4.           5.           6.      

    Large Selection

             -           1.           2.           3.           4.           5.           6.      

    Competent Sales Team

             -           1.           2.           3.           4.           5.           6.      

    Overall Car Quality

             -           1.           2.           3.           4.           5.           6.      

    Speed of Service

             -           1.           2.           3.           4.           5.           6.      

    Atmosphere within the Dealership

             -           1.           2.           3.           4.           5.           6.      

    Reasonable Pricing

    1.

    4

    2.

    6

    3.

    1

    4.

    2

    5.

    5

    6.

    3

5 points   

QUESTION 9

  1. Based on the OneWay ANOVA results, VW ranked higher than Toyota in what category?

    Large Selection

    Competent Sales Team

    Overall Car Quality

    Reasonable pricing

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