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BAM 530 Business Ethics

1. In the U.S., until ___________, prescription drugs could not be advertised directly to consumers.

a. 1965

b. 1970

c. 1980

d.1985

2. In 2005, the pharmaceutical industry spent_________ on TV ads.

a. $2.5 million

b. $500 million

c. $1.19 billion

d. $11.1 billion

3. The U.S. and ___________ are the only two developed nations that allow direct-to-consumer

advertising of pharmaceutical drugs.

a. U.K.

b. Japan

c. Canada

d. New Zealand

4. ____________ refers to the practice of a seller putting a much higher price on the item for sale

than is considered fair or reasonable.

a. Overpricing

b. Price gouging

c. Mark-up

d. Price inflation

5. All of the following are major arms suppliers, except:

a. Korea.

b. the United States.

c. Russia.

d. France.

6. The National Advertising Review Board (NARB) was formed in:

a. 1956.

b. 1968.

c. 1971.

d. 1997.

Unit 4 Examination

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BAM 530 Business Ethics

7. The Equal Pay Act of ____________ guarantees the right to equal pay for equal work and is

aimed especially at wage discrimination against women.

a. 1954

b.1960

c. 1963

d. 1974

8. The first level of affirmative action involves the active recruiting of:

a. women and members of minority groups.

b. women only.

c. minority groups only.

d. none of the above.

9. Trademarks ____________ after a certain length of time and the rights one has continue

indefinitely.

a. expire

b. do not expire

c. expire after one year

d. expire after five years

10. Currently, copyrighted material is protected for life of the author plus:

a. 5 years.

b. 25 years.

c. 50 years.

d. 70 years.

11. ____________ applies to the authorized use of copyrighted material without permission under

certain conditions.

a. Fair use

b. Fair act

c. Common use

d. Common sharing

12. The stealing of funds or assets by computer has resulted in the loss to business of what is

conservatively estimated to be ____________ annually.

a. $1 billion

b. $2 billion

c. 3 billion

d. $5 billion

Unit 4 Examination

190

BAM 530 Business Ethics

13. Data _________ is a technique of using special software to sift through large databases in order

to derive information that is implicit but not explicit in the data.

a. mining

b. hacking

c. cracking

d. monitoring

14. _________ refers to land and to the buildings and additions on the land.

a. intellectual property

b. tangible

c. real property

d. none of the above.

15. From an ethical perspective, which is the proper response with regards to the length of a

copyright?

a. The longer contemporary period is better than the shorter historical period.

b. Ethics cannot provide a specific period.

c. The shorter historical period is better than the longer contemporary period.

d. Both the shorter historical period and the longer contemporary period are best for their

time periods

16. Which of the following is not covered by the doctrine of fair use?

a. Scholarly criticism and scholarship

b. Using copies instead of assigning a text

c. News reporting

d. Research

17. The EEO laws require an employer to give greater care to ____________ than many employers

did prior to the laws.

a. writing the job description for a position

b. safety training

c. positive feedback

d. salary negotiations

18. The Age Discrimination in Employment Act protects those between the ages of _____________.

a. 40 and 60

b. 40 and 70

c. 50 and 70

d. 50 and 80

Unit 4 Examination

191

BAM 530 Business Ethics

19. The right to privacy with relation to the Internet is:

a. ethically covered, but not legally.

b. is legally covered, but not ethically.

c. is neither ethically nor legally covered.

d. is both legally and ethically covered.

20. ____________ property refers to land and to the buildings and additions on the land.

a. Tangible

b. Real

c. Intangible

d. Concrete

21. Money, stocks, bonds, and other financial securities are what type of property?

a. Tangible

b. Real

c. Intangible

d. Concrete

22. _____________ is significantly different from the other types of property because it can be

shared with others without losing any part of it oneself.

a. Intellectual property

b. Intangible property

c. Tangible property

d. Real property

23. Once revealed, _____________ are no longer legally protected.

a. trade secrets

b. patents

c. copyrights

d. none of the above

24. Patents filed after 1995 afford protection for a period of ____________ years from the date of

application.

a. 10

b. 20

c. 25

d. 50

Unit 4 Examination

192

BAM 530 Business Ethics

25. ____________ prevent others from using the same or a very similar type of symbol to represent

their products.

a. Trademarks

b. Patents

c. Copyrights

d. Trade secrets