BAM402 unit 1 exam (Score 100%)

Question1) Which of the following is/are essential to any comprehensive definition of public relations?A) Public relations is a planned activity.B) Public relations is a management function.C) Public relations is socially responsible.D) B and CE) All of the above.2) Award-winning professionals prefer this Hunt and Grunig model of public relations.A) the process facilitation modelB) the two-way asymmetrical modelC) the two-way symmetrical modelD) the press agentry/publicity modelE) the public information model3) A profession is distinguished from a trade by ________.A) the establishment of ethical standardsB) ongoing research in support of the professionC) a form of licensing or government controlD) A and BE) All of the above.4) One of the advantages of a public relations career is that ________.A) it is a profession that is understood and respected by most peopleB) it is a stress-free professionC) its skills are transferable across a broad range of career opportunitiesD) All of the above.E) None of the above.5) Public relations practitioners ________.A) work for nonprofit organizationsB) serve as independent consultantsC) are employed by public relations agenciesD) All of the above.E) None of the above.6) ________ is one of the four steps in the public relations process.A) PublicityB) PromotionC) PlanningD) ProgrammingE) Propaganda Unit 1 Examination7) Among the flaws in the traditional four-step model of public relations is/are that it ________.A) doesn’t take into account the importance of valuesB) implies a process where one step automatically follows anotherC) oversimplifies a very dynamic processD) All of the above.E) None of the above.8) The first question an organization should ask itself when developing a values statement is:A) How can we win the respect of others?B) Why should be care about our customers?C) Why are we in business?D) How much money do we want to make?E) What is in it for us?9) The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.A) human relationsB) advertisingC) integrated marketing communicationsD) marketingE) relationship management10) In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?A) governmentsB) nonprofit organizations and trade associationsC) corporationsD) independent public relations consultanciesE) public relations agencies11) In which broad category of public relations jobs do practitioners bear the greatest responsibility of their personal success or failure?A) independent public relations consultanciesB) governmentsC) public relations agenciesD) corporationsE) nonprofit organizations and trade associations Unit 1 Examination12) According to a University of Georgia survey of 2005 graduates, the average starting salary for public relations practitioners is ________.A) $25,000B) $22,000C) $16,500D) $30,000E) $20,00013) According to a 2000 PRSA/IABC survey, which of these qualities were more important to practitioners than salary?A) recognition by colleaguesB) access to technologyC) professional developmentD) creative opportunityE) all of the above14) Many public relations practitioners record how they spend their working hours ________.A) as a means of billing clientsB) to allow their supervisors to see how employees spend their timeC) for internal billing purposesD) all of the aboveE) none of the above15) Practitioners who act for the good of a relationship, rather than just one side of a relationship are fulfilling a(n) ________.A) manager’s roleB) boundary spanning roleC) consultant’s roleD) press agent roleE) independent endorsement16) Which of these individuals is generally credited with being “the father of public relations”?A) George CreelB) George V.S. MichaelisC) Ivy Ledbetter LeeD) Ron ZeiglerE) Edward L. Bernays17) Edward Bernays gets more credit as being the “father of public relations” than Ivy Ledbetter Lee because ________.A) Bernays coined the phrase “public relations”B) Bernays introduced the concepts of accuracy and ethics to the professionC) Lee worked for the Nazi sympathizers; Bernays did notD) A and BE) A and C18) The Scopes Monkey Trial ________.A) was a historic clash between science and religionB) was a publicity stuntC) focused on Darwin’s theory of evolutionD) All of the above.E) None of the above.19) The so-called “Four Minute Men” ________.A) are former track and field stars who now serve as PR spokespersonsB) were affiliated with the Creel CommitteeC) delivered patriotic messages during the First World WarD) A and BE) B and C20) Edward L. Bernays’ critics claimed that he ________.A) was sexistB) was dishonestC) was a Nazi sympathizerD) was too self-promotionalE) didn’t understand the plight of poor people21) When you communicate with one public in an attempt to reach another public, the public with whom you are communicating is known as ________.A) a latent publicB) a primary publicC) an aware publicD) a secondary publicE) an intervening public 22) ________ is/are the most powerful force in the U.S. economy.A) Business expendituresB) Government spendingC) Consumer spendingD) Industrial expendituresE) Foreign investment23) The group that spends the most money is consumers ages ________.A) 18-25B) 26-34C) 35-44D) 45-54E) 55-6424) Objections to a movie promotion in German Subway restaurants centered on ________.A) the stereotyping of minority groupsB) its anti-war messageC) explicit sexual contentD) a lack of sensitivity concerning the 9/11 terror attacks in New YorkE) the lack of diversity in the movie’s cast25) Among U.S. voters, the age group with the highest percentage of voters is ________.A) this is a trick question; voting rates don’t differ by ageB) 65 and olderC) 45-64D) 30-44