BAM402 unit 2 exam (Score 100%)

1) This element of the communication model represents the content of communication.A) noiseB) receiverC) channelD) messageE) source2) This element of the communication model represents the medium used to transmit the communication.A) messageB) channelC) receiverD) sourceE) noise3) This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.A) Agenda Setting HypothesisB) Magic Bullet TheoryC) Diffusion TheoryD) N-Step TheoryE) Uses and Gratifications Theory4) According to Abraham Maslow, ________ is/are the most basic order of needs people have.A) acceptanceB) safety needsC) self-actualizationD) self-esteemE) physiological needs5) The purpose of Monroe’s Motivated Sequence is to ________.A) anticipate future trendsB) study the evolution of public opinionC) measure public opinionD) build persuasive messagesE) counteract Maslow’s Hierarchy of Needs Unit 2 Examination6) According to Aristotle, an appeal to one’s reason is known as ________.A) pathosB) ethosC) eggosD) legosE) logos7) ________ is what happens when a public debate leads to a consensus.A) A social actionB) An issueC) A social valueD) An already present mass sentimentE) Public opinion8) When public relations practitioners attempt to manipulate public opinion, they run the risk of losing their ________.A) credibilityB) licenseC) accreditationD) respectE) innocence9) Communicating an idea in such a way that an audience is influenced, either intentionally or unintentionally, by the way it is expressed is known as ________.A) spinningB) manipulationC) framingD) shadingE) coloring10) The Ten Commandments is an example of ________.A) an organizational ethics codeB) a really, really long movieC) a professional ethics codeD) a societal ethics codeE) a personal ethics codes11) When you evaluate an ethical dilemma by determining definitions, values, principles and loyalties, you are applying the ethical process known as ________.A) UtilitarianismB) the veil of ignoranceC) the Potter BoxD) the golden meanE) values-driven public relations Unit 2 Examination12) In an ethical dilemma, when you try to understand the situation from others’ viewpoints, you are applying the ethical principle known as ________.A) the Potter BoxB) the veil of ignoranceC) the golden meanD) values-driven public relationsE) Utilitarianism13) The public relations practitioner’s role as a relationship manager ________.A) resolves the misleading question of whether one should serve as an advocate or as an objective observerB) can mean that sometimes it is necessary to be an advocateC) can involve the delivery of unpopular truthsD) All of the above.E) None of the above.14) The believe that one system of ethics is superior to all others and leaves no room for flexibility is known as ________.A) cultural relativismB) cross-cultural ethicsC) the golden meanD) ethical imperialismE) dilemmas15) Immanuel Kant’s categorical imperative requires one to make ethical decisions as if  _______.A) we have reach the “Golden Mean of Enlightenment”B) it’s the end of the world as we know itC) there is a veil of ignorance descending upon the worldD) they would be applied as rules you want everyone else to followE) it were a life or death situation16) ROI stands for ________.A) return on investmentB) relevance of informationC) relationship ordinal indexingD) real or imaginedE) rate of interest Unit 2 Examination17) “What is your favorite color?” is an example of ________.A) a closed-ended questionB) an open-ended questionC) a rating-scale questionD) a trick questionE) a dichotomous question18) Research that focuses upon determining the issues and the client’s stake in those issues is ________.A) stakeholder researchB) quantitative researchC) client researchD) evaluation researchE) problem-opportunity research19) When everyone in a sampling frame is included in the sample, the sampling technique is known as ________.A) simple random samplingB) cluster samplingC) a censusD) systematic samplingE) cross-tabulation sampling20) The Pentagon came under sharp criticism in 2003 when it created a PAM, an online trading market designed to predict ________.A) the flow illegal immigration into the U.S.B) future terrorist activitiesC) future economic conditionsD) the effects of global warmingE) military intentions of other nations21) A public relations plan that contains strategies for dealing with a situation that may arise is called ________.A) an adhoc planB) a logistical planC) a flexible planD) a contingency planE) a standing plan 22) Crisis communications plans are a form of ________.A) standing planB) logistical planC) contingency planD) flexible planE) ad hoc plan23) Generalized statements of the outcomes you hope your plan will achieve are ________.A) building consensusB) tacticsC) objectivesD) brainstormingE) goals24) An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as ________.A) a planning gridB) team buildingC) a situation analysisD) goal settingE) evaluative research25) A good plan is ________.A) one that includes free balloons for the kidsB) linked to dynamic and creative tacticsC) one that is inexpensiveD) makes targeted audiences happyE) tied to a specific goal