BARBIE DOWNFALL

Read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005). (Attached) Compose a persuasive response that includes the following elements:

Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.

Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

The write up should be two full pages in length, not including the title page or reference page. You are required to cite at least three scholarly resources.  All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Reference:

JohnMaxwellCo. (2013, September 10). John Maxwell the 5 levels of leadership [Video file]. Retrieved from https://www.youtube.com/watch?v=aPwXeg8ThWI

MIT Sloan Management Review. (2014, April 28). Leading your company's digital transformation [Video file]. Retrieved from https://www.youtube.com/watch?v=rSin5i5XSM4.