Based on sam's personality and skills, you decided that sam should only have to answer technical queries rather than making or receiving sales calls. however, sam finds it awkward to speak to stranger

Based on sam's personality and skills, you decided that sam should only have to answer technical queries rather than making or receiving sales calls. however, sam finds it awkward to speak to strangers on the phone, and doesn't want to do it anyway because he considers himself a programmer rather than a secretary. what should you do to resolve this