Below are few articles/blogs that discuss the importance of market research and why organizations should use research. Class, does any of these

 Below are few articles/blogs that discuss the importance of market research and why organizations should use research. Class, does any of these reasons stand out to you? Is there any others you would add?

http://www.webpronews.com/why-is-market-research-important-2005-08

http://www.marketingprofs.com/opinions/2013/23874/five-reasons-why-market-research-matters-and-five-tips-for-using-it