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QUESTION

Below are possible areas to cover in each section. Use academic research. Reminder: All students must contribute a minimum of 1 written page with a minimum of 2 academic references to receive a cred

Below are possible areas to cover in each section.  Use academic research.

Reminder:  All students must contribute a minimum of 1 written page with a minimum of 2 academic references to receive a credit for each draft.

Company:  Microsoft

Product:  Hub 2X

Target Market

  •    What are the demographic characteristics of your target market?

           o   Income level

           o   Geographic area

           o   Age

           o   Gender

          o   Profession

          o   Life stage, marital situation

  •  What are the Psychographic characteristics of your target market?

         o   Values

         o   Likes and dislikes

        o   Priorities

        o   Religion if it is relevant

  • How big is your target market?  How many people are there with these characteristics in your target area
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