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Benchmark – Strategic Plan Part 2: External and Internal Assessment
For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage.
Complete Part 2 of the Strategic Plan assignment according to the directions in the Part 2: External and Internal Assessment section of the “Strategic Plan” resource.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
