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Benjapon Jivasantikarn is planning to start Benjapon's, a Thai restaurant, after graduating from Babson College. To raise the needed capital,...
1- Is Benjapo's executive summary more of a synopsis or a narrative?2- If you were an investor, would the executive summary sparkyour interest in the opportunity? In other words, would you continue reading the business plan for more details?3- What do you like about this executive summary? What do you dislike?4- Would you suggest that Jivasantikarn make any changes or addictions to the executive summary? if so, what do you suggest?