Bill is a 28-year-old man who recalls that he disliked giving speeches in high school and avoided speech class in college until his senior year. Everything was fine with his job until his latest promo

Bill is a 28-year-old man who recalls that he disliked giving speeches in high school and avoided speech class in college until his senior year. Everything was fine with his job until his latest promotion, because his new position requires public speaking on a weekly basis. He has tried to find a way to keep his job and avoid giving speeches, but he has not found a solution.

 Analyze the Operant Conditioning potential ways Bill could have developed this phobia: