Bobble baby has been a market leader for infant and toddler health products for nearly 45 years. they are planning to introduce face cream for...

Bobble baby has been a market leader for infant and toddler health products for nearly 45 years. they are planning to introduce face cream for teenagers. however, they need to understand market for the same. they will be employing data collection methods. the marketing department needs to decide on right methods.

What benefit would interview technique offer them?

What limitations of focus group method should they keep in mind, should they decide to use it?