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Book 1 F. David, (2011) Strategic Management: Pearson Concepts and Cases, 13 edition Book 2 0558708048 0558699537 Strategic Management: Concepts and...

Q 1(10 points). Formulate a mission and vision statement for Macy’s. PURPOSE: This exercise will give you an opportunity to apply what you have learned about writing vision and mission statements. Q 2(30 points). Construct an EFE Matrix for Macy's. PURPOSE: This exercise will provide practice developing an EFE Matrix. An EFE Matrix summarizes the results of an external audit. This is an important tool widely used by strategists. Q 3 (30 points). Develop a CPM – Competitive Profile Matrix for Macy’s. PURPOSE: Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice evaluating the competitive position of organizations in a given industry and assimilating that information in the form of a Competitive Profile Matrix. Q 4 (30 points).Construct an IFE Matrix for Matrix for Macy’s. PURPOSE: This exercise will give you experience developing an IFE Matrix. Identifying and prioritizing factors to include in an IFE Matrix fosters communication among functional and divisional managers. Preparing an IFE Matrix allows human resources, marketing, production/operations, finance/accounting, R&D, and computer information systems managers to vocalize their concerns and thoughts regarding the business condition of the firm. This results in an improved collective understanding of the business.

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