Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (C

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

• You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. 
• Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market. 
• The use of APA Style and at least 3 references in required.