brainstorm and discuss what customer, product, and operational insights your organization would like to uncover in order to support the targeted...

brainstorm and discuss what customer, product, and operational insights your organization would like to uncover in order to support the targeted business initiative. Start by capturing the different types of descriptive, predictive, and prescriptive questions you would like to address about the targeted business initiatives. Tip: Don't worry about whether or not you have the data sources you need to derive the insights you desire (yet).