BRANDING CRITIQUE

I would like you to choose a company and discuss their branding.  In order to do this, you will first need to explain what branding is.  After you describe your chosen company's brand...please critique it.  Has this company accomplished what they were setting out to do?  Have they reached the audience that they intended? MINIMUM 300 WORDS

PART 2

Discuss the importance of having a good brand. What are the various tools used to develop a positive brand and what are the ethical considerations associated with branding?  MINIMUM 300 WORDS

NO PLAGIARISM, NO JARGON. AT LEAST 2 APA SOURCES.