BREAKTHROUGH PROCTER amp;: GAMBLE MARKETING Procter amp; Gamble (Pamp;G) is one of the most skillful marketers of consumerpackaged goods, The...

Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble. To what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?