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Brown-Forman and Corporate Responsibility Reporting Paul Riggins and Isaac Schneider work for one of the world's largest spirits and wine companies.
Brown-Forman and Corporate Responsibility Reporting
Paul Riggins and Isaac Schneider work for one of the world’s largest spirits and wine companies. “Paul, I have to write a draft of a corporate responsibility policy for our company. What do you think should be included?” asked Isaac. Paul replied, “That is a big job! I think you should begin by looking at what our competitors are reporting to get an idea of current best practices. I think Brown-Forman has some interesting policies.” Isaac examined the corporate responsibility report of Brown-Forman. From the Brown-Forman website Isaac learned, “Brown-Forman, one of the largest American owned spirits and wine companies and among the top 10 largest global spirits companies, sells its brands in more than 135 countries and has offices in cities across the globe.” Isaac then clicked to the corporate responsibility page (http://www.brown-forman.com/responsibility/) and thought the following categories should be evaluated:
-Values in action
-Social integrity
-Environmental stewardship
-Brand leaders
-Community relations
-Corporate responsibility report
Isaac has come to you and asked you to evaluate one of the categories above. Read about Brown-Forman’s Vision on the company home page http://www.brown-forman.com/company/vision/. Critically analyze the relationship between the vision and the activities in the category you have selected. Is the reporting informative and transparent? Are there other issues you would like to see examined in the category you selected? Write a report to Isaac presenting you findings.
