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BUS 352 Week 4 Quiz

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1. ________ , also called viral marketing, is free advertising that can increase the visibility of niche retailers and products.

Semantic Web

Web 4.0



2.,, and are communities that:

cater to young people.

offer interactive Webcasts for government or professional associations.

provide B2B networks.

are exchanges supporting community programs.

3. A search engine is basically a document or file retrieval system designed to help find information stored on a computer system, such as on the Web.



4. As in e-commerce, m-commerce B2C applications are concentrated in each of the following areas except:


retail shopping



5. A laptop or notebook computer can become wireless with the addition of a cellular chip.



6. Each of the following is a trend that may slow EC and Web 3.0 except:

security concerns

copyright complaints

choppy connectivity

Net neutrality

7. Perspectives about Web 2.0 include all of the following except:

Web 2.0 is organized around pages, software, technology, individuals, and corporations. Web 2.0 stands to greatly improve internal business processes and marketing. Web 2.0 has become the framework for bringing together the contributions of millions of people to enhance creativity, information sharing, and collaboration. Web 2.0 communities are one of the most powerful influences on society. 8. Disruption did not occur in the real estate brokerage industry.



9. You are walking near a coffee shop and suddenly your cell phone beeps with a message: "Come inside and get a free biscotti with any purchase." This is an example of:


permission marketing.

customer relationship management.

location-based advertising.

10. Food Lion is a U.S. supermarket chain that relies on ________ to compete against Wal-Mart and other stores.

low prices and vast selection

organic and unique gourmet foods

huge online selection and fast delivery

m-commerce technology for customer convenience

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