BUS 365 M1A2 Discussion

Channel design and implementation is a core function of the sales process. It is important to gain an understanding of this process and develop the skills necessary to deliver a solid channel design and implementation plan.

Drawing on what you know about the channel design process, respond to the following:

• Once an organization has identified multiple target markets, should it attempt to capitalize on each market identified?
• What are the important considerations that are tied to this decision?

Give reasons for your answers. Be sure to use authoritative sources to support your position. Write your initial response in 3–4 paragraphs.