BUS 499 - Strategic Management and Strategic Competitiveness

Assignment 1: Strategic Management and Strategic Competitiveness

Worth 300 points (Due on July 14th)

Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a four to six (4-6) page paper in which you:

1. Assess how globalization and technology changes have impacted the corporation you researched.
2. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
3. Assess how the vision statement and mission statement of the corporation influence its overall success.
4. Evaluate how each category of stakeholder impacts the overall success of this corporation.
5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the studentâs name, the professorâs name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Determine ways in which the vision, mission, and stakeholders of a firm impact that firmâs overall success.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 300

Assignment 1: Strategic Management and Strategic Competitiveness

Criteria

UnacceptableBelow 60% F

Meets Minimum Expectations60-69% D

Fair70-79% C

Proficient80-89% B

Exemplary90-100% A

1. Assess how globalization and technology changes have impacted the corporation you researched. Weight: 20%

Did not submit or incompletely assessed how globalization and technology changes have impacted the corporation you researched.

Insufficiently assessed how globalization and technology changes have impacted the corporation you researched.

Partially assessed how globalization and technology changes have impacted the corporation you researched.

Satisfactorily assessed how globalization and technology changes have impacted the corporation you researched.

Thoroughly assessed how globalization and technology changes have impacted the corporation you researched.

2. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns. Weight: 25%

Did not submit or incompletely applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

Insufficiently applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

Partially applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

Satisfactorily applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

Thoroughly applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

3. Assess how the vision statement and mission statement of the corporation influence its overall success. Weight: 20%

Did not submit or incompletely assessed how the vision statement and mission statement of the corporation influence its overall success.

Insufficiently assessed how the vision statement and mission statement of the corporation influence its overall success.

Partially assessed how the vision statement and mission statement of the corporation influence its overall success.

Satisfactorily assessed how the vision statement and mission statement of the corporation influence its overall success.

Thoroughly assessed how the vision statement and mission statement of the corporation influence its overall success.

4. Evaluate how each category of stakeholder impacts the overall success of this corporation. Weight: 20%

Did not submit or incompletely evaluated how each category of stakeholder impacts the overall success of this corporation.

Insufficiently evaluated how each category of stakeholder impacts the overall success of this corporation.

Partially evaluated how each category of stakeholder impacts the overall success of this corporation.

Satisfactorily evaluated how each category of stakeholder impacts the overall success of this corporation.

Thoroughly evaluated how each category of stakeholder impacts the overall success of this corporation.

5. 2 references Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present