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BUS 620 Week 1 Assignment

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Tesco Case

Read the article: Read the article: Anonymous. (April 21, 2012). Supermarket sweep; Tesco's travails. The Economist, 403(33). Retrieved from ProQuest.

In a 2-3 page paper, examine how Tesco might realign its marketing management to meet and anticipate changing customer requirements in the UK. On an international level, has Tesco adequately devised a marketing strategy to create a profit in the U.S. over the long- term? Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed.

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