BUS 620 Week 4 DQ 1

This paperwork of BUS 620 Week 4 DQ 1 shows the solution to the following point:

The Role of Pricing

Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Retrieved from ProQuest.
Review the article:

  • Is your own buying behavior influenced by coupons and sales?
  • Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?
  • Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?
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