BUS 620 Week 6 Assignment

This document of BUS 620 Week 6 Assignment consists of:

Marketing Plan

Focus of the Paper

Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services, pricing, promotion and advertising, distribution and location, and other elements of the marketing program

Show more >
  • ProfAngel
    ProfAngel
    3 orders completed
    $14.29
    ANSWER
    Tutor has posted answer for $14.29. See answer's preview

    *** 620 Week * **********

    Click here to download attached files:

    BUS 620 week 6 assignment.zip

    Buy

Learn more effectively and get better grades!

Ask a Question