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comment 1

I really enjoyed your post this week. I feel like it hit the discussion question right on the head and covered so many different parts of guerrilla marketing and how a business can reach out to clientèle in many different ways. I love how Liberty Tax Service has created a marketing system that people know and recognize. You know that the random person dressed as the Statue of Liberty is for a tax service. By using a national figure, they are eluding to the idea of freedom, truth, and trust. Which are all things people would prefer when worrying about their taxes. Thanks for your thoughts and examples this week!

comments 2

My fiance currently opened up a new E-commerce store through instagram so I've been able to see a lot of this first hand. He has recently started putting up Facebook ads and tweeting to his followers and creating a new clientèle through all of social media. Something that I think he has done, which has seemed to be very valuable, is keep all of his incoming cash in two separate accounts. One for product and inventory, and the other is strictly for advertising. You definitely have to be willing to put time and money back into your company if you want to see it grow. I didn't know just how much social media controlled the consumer industry in so many different fields until you shared those statistics. I think it's interesting just how much it's affected shopping and consumers in the last 10-15 years. Thank you for your thoughts this week!

My fiance currently opened up a new E-commerce store through instagram so I've been able to see a lot of this first hand. He has recently started putting up Facebook ads and tweeting to his followers and creating a new clientèle through all of social media. Something that I think he has done, which has seemed to be very valuable, is keep all of his incoming cash in two separate accounts. One for product and inventory, and the other is strictly for advertising. You definitely have to be willing to put time and money back into your company if you want to see it grow. I didn't know just how much social media controlled the consumer industry in so many different fields until you shared those statistics. I think it's interesting just how much it's affected shopping and consumers in the last 10-15 years. Thank you for your thoughts this week!

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