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BUS3310 CompetitiveAnalysis ReflectionEssayInstructions Thereflectionassignmentisathree(3)-pagepaperbasedknowledgegainedinthecourse.Thepaperisareflectivewritingof thepeer-reviewedarticles,variousvideo
BUS3310 CompetitiveAnalysis
ReflectionEssayInstructions
Thereflectionassignmentisathree(3)-pagepaperbasedknowledgegainedinthecourse.Thepaperisareflectivewritingof thepeer-reviewedarticles,variousvideos,andtextbookthatarepresentedinthevariousmodulesofthecourse.Thestudent, afterreadingandstudyingeachoftheseresources,shouldwritethepaperinthefollowingformat(onefullparagraphper section):Introduction,KeyArticleFinding,KeyVideoFinding,KeyTextbookFinding(ineachofthe‘finding’paragraphsbe specificontheitemthatcaughtyourattentioninthecourseandwhy),andfinally YourOpinion(lastparagraph–whatdoyou thinkofcompetitiveanalysis…andwhy).Thebodyofthepaperneedstobe3fullpagesinlength(notincludingtitlepageand referencepage).ThewrittenworkmuststrictlyfollowAPAformatandexhibitcriticalthinkingcommensuratewith undergraduatehighereducation.
The link for the video is https://www.youtube.com/watch?v=Bq3H-gM0LXE
The book is Analysis for Marketing Planning
Article: How to Rethink Your Business During Uncertainty, by Rita McGrath published in the MIT Sloan Management Review (Spring 2009) (You can find it in google)
