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Jordan Toolsee

Discussion Board 4 - Social Media


Discussion Board 4

               Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time.

               Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website.

               Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc.

“I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do things for praise when it comes to meeting someone’s needs. Our assignment is to always share the love of Christ no matter what and if you are able to give a helping hand, do so. This shows God’s love through us and encourages others to do the same. We are blessed to bless others.


Kerin, R. A., & Hartley, S. W. (2016). Marketing: Core. Boston: McGraw-Hill. 

8 days ago

Seth Taylor



Social media began with Web 2.0 and the technological advances in the early 2000s. By 2005, user generated content with blogs was becoming pretty popular. This is how social media began and what started this trend that has become part of our everyday lives today.

Facebook, Twitter, LinkedIn, and YouTube are all very different social media sites that do different things. Facebook, to me, is a place to share photos, update people who are close to you what you are up to, and to get links to articles. It can be a source to receive info, but for me personally I hardly use Facebook. Twitter has changed a lot since I first got it. I saw just the other day that I have had a Twitter account for 9 years. When I first got it, people were updating their “followers” constantly on what they were doing throughout the day. Now, Twitter has become my main source for news. I read sports news, local news, state news, nation wide news, and even world news all instantly on twitter. When something happens, reporters are tweeting it out almost instantly. LinkedIn is a really cool site where you can show off your resume and professional skills to be noticed by possible employers. As an employer, you can connect with potential employees and see their skills. YouTube is a video sharing site to watch all kinds of vides.

I think whoever the target market consumer is for your product or your business helps determine what type of social media platform you want to use. The effectiveness of social media in marketing is measured by followers, interactions, and sales. If you are not posting a lot, your posts aren’t eye catching, or you don’t have a lot of followers, you probably aren’t doing a good job of social media marketing. If you have 50,000 followers and they are responding to everything you are posting, you are doing a great job.

Our responsibility is to always be people of integrity and do what is right. We need to tell the truth, be ethical, and do what we can to serve others. In my own life, personal or business, I try to put the needs and wants of others before myself.

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