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BUSINESS ETHICS Write a essay focusing on Marketing and Ethics. The essay must focus on one or up to two marketing areas only (Product, Pricing,...
BUSINESS ETHICS
Write a essay focusing on Marketing and Ethics. The essay must focus on one or up to two marketing areas only (Product, Pricing, Distribution and Promotion including Advertising). You must only focus on marketing practices of companies/brands that operates in Malaysia only. The essay can focus on either examples of good ethical practices or unethical practices.
Introduction
Introduce relevant theories at introduction part of your essay.
Body
Use the scenario method, e.g Scenario 1, 2 .... These scenarios are actual marketing practices (ethical or unethical) of companies that operates in Malaysia. Link the theories/concept/model to the each scenario. You may compare between two companies that are competing in the same product category.
Conclusion
State your views and suggest solutions or moral standards that these companies are upholding or need to focus.
