business management

E ACTIVITY

• Use the Internet  to research a company with which you regularly do business or are a regular customer. Focus on how that company relates to their customers. Be prepared to discuss. Use the Internet  to research Apple’s strategy for competing against other technology companies. Be prepared to discuss.

Business Level Strategies

Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how the customer experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.

Apple, Inc: Keeping the “I” in Innovation” Please respond to the following:

• From the second e-Activity and the case study, determine how market commonality and resource similarity impact Apple’s competitive standing in terms of its main rivals. Provide specific examples to support your response.
• Determine what additional steps Apple's competitors are likely to take and how Apple will most likely respond. Explain your rationale.