Business policy project Google Inc (2010)

How to analyse a case :

Case studies offer descriptions and data of situations, from which you have to:

Step 1. 

Write the introduction to the case study analysis, which outlines the situation, the key issues, why these have arisen and require action.

Step 2: Identify the core problem and analyse the issues underlying the problem (s)

Step 3: What are the present marketing strategies of the company

Step 4: Write about the future direction (guidance) of the company.

Step 5:  Do the Swot analysis

Step 6: Who are the major competitors of the company. What are the company’s competitive strategies to outsmart the competitors?

Step 7:  Is the company financially doing well? Justify your answer.

Step 8.  Summarise the main findings

Step 9: write your recommendation in line with your analysis

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