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QUESTION
Business Scenario The data provided is from a Personal Loans Campaign executed by MyBank. 20000 customers were targeted with an offer of Personal...
Business Scenario
• The data provided is from a Personal Loans Campaign
executed by MyBank.
• 20000 customers were targeted with an offer of Personal
Loans at 10% interest rate.
• 2512 customers out of 20000 responded expressing their
need for Personal Loan; These customers are labelled as
Target = 1 and remaining customers are labelled as Target =
0
