BUSN 115 Final Exam Study Guide

This file of BUSN 115 Final Exam Study Guide comprises:

1. Explain free market capitalism
2. Describe and explain home-based entrepreneurial endeavors
3. Explain how intermediaries perform the six marketing utilities
4. Compare the business-to-business market and the consumer market
5. Identify the new and traditional tools that make up the promotion mix
6. Define and apply common economic indicators
7. Define and discuss the ethical and social responsibilities of business
8. Describe managements role in setting ethical standards
9. Describe and apply a business code of ethics
10. Describe and explain the role of U.S. businesses in influencing ethical behavior and social responsibility in global markets
11. Describe and explain sales law under the Uniform Commercial Code
12. Define the elements of a contract
13. Summarize several laws that regulate competition and protect consumers in the US
14. Describe and explain the role of deregulation in the economy
15. Discuss the changing landscape of the global market and the issue of offshore outsourcing
16. Explain why nations trade
17. Describe and explain the forces that affect trading in global markets
18. Explain the advantages and disadvantages of trade protectionism
19. Describe the role entrepreneurs play in the creation of jobs
20. Explain why people take the risks of entrepreneurship, list the attributes of successful
21. Analyze what it takes to start and run a small business
22. Show how marketers use environmental scanning to learn about the changing marketing environment
23. Explain how marketers apply the tools of market segmentation, relationship marketing, and the study of consumer behavior
24. Discuss the four Ps of marketing
25. Define marketing and apply the marketing concept to both for-profit and nonprofit organizations
26. Show how word of mouth, e-mail marketing, viral marketing, blogging, podcasting, and mobile marketing work
27. Contrast the advantages and disadvantages of various advertising media, including the Internet and social media
28. Understand channel systems, and explain the various ways to build cooperation in them
29. Describe and explain the four functions of management
30. Relate the planning process and decision making to the accomplishment of company goals
31. Describe the current state of U.S. manufacturing and what manufacturers have done to become more competitive
32. Describe and explain planning issues as they relate to a firms operations, including its employees
33. Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition
34. Show how managers personalize motivation strategies to appeal to employees across the globe and across generations
35. Describe the various production processes, and describe techniques that improve productivity
36. Describe and explain how to use a PERT chart and a Gantt chart
37. Explain how flexible manufacturing is used
38. Describe and explain when to use lean manufacturing
39. Explain how mass customization can be used
40. What are ERP and MRP?
41. How does vision apply to business?
42. Explain and apply facility location and layout to business
43. Describe the four eras in the evolution of marketing
44. Describe and explain the role of marketing managers and the marketing mix
45. Describe the marketing research process
46. Describe logistics and outline how intermediaries manage the transportation and storage of goods
47. Describe business-to-business marketing (B2B) and the business-to-consumer sales process
48. Describe and explain how social media complements other promotions, including promotional strategies
49. Describe and explain social media and Web 2.0
50. Describe and explain privacy issues and stability issues as they apply to information networks
51. Describe some of the common types of information used by business
52. Describe and explain how information is managed
53. Explain knowledge management and how it can be applied in a business setting
54. Describe the types of computer software most frequently used in business
55. Describe and explain business intelligence and how it is changing business
56. Describe and explain virtualization and cloud computing
57. Explain the different accounting disciplines
58. List, describe, and apply business financial statements (income statement, balance sheet, statement of cash flows)
59. Describe the roles and responsibilities of financial managers
60. What are the finance concerns for small businesses
61. List the types of financial budgets