BUSN 115 Final Exam Study Guide

This file of BUSN 115 Final Exam Study Guide comprises:

  1. Explain free market capitalism
  2. Describe and explain home-based entrepreneurial endeavors
  3. Explain how intermediaries perform the six marketing utilities
  4. Compare the business-to-business market and the consumer market
  5. Identify the new and traditional tools that make up the promotion mix
  6. Define and apply common economic indicators
  7. Define and discuss the ethical and social responsibilities of business
  8. Describe managements role in setting ethical standards
  9. Describe and apply a business code of ethics
  10. Describe and explain the role of U.S. businesses in influencing ethical behavior and social responsibility in global markets
  11. Describe and explain sales law under the Uniform Commercial Code
  12. Define the elements of a contract
  13. Summarize several laws that regulate competition and protect consumers in the US
  14. Describe and explain the role of deregulation in the economy
  15. Discuss the changing landscape of the global market and the issue of offshore outsourcing
  16. Explain why nations trade
  17. Describe and explain the forces that affect trading in global markets
  18. Explain the advantages and disadvantages of trade protectionism
  19. Describe the role entrepreneurs play in the creation of jobs
  20. Explain why people take the risks of entrepreneurship, list the attributes of successful
  21. Analyze what it takes to start and run a small business
  22. Show how marketers use environmental scanning to learn about the changing marketing environment
  23. Explain how marketers apply the tools of market segmentation, relationship marketing, and the study of consumer behavior
  24. Discuss the four Ps of marketing
  25. Define marketing and apply the marketing concept to both for-profit and nonprofit organizations
  26. Show how word of mouth, e-mail marketing, viral marketing, blogging, podcasting, and mobile marketing work
  27. Contrast the advantages and disadvantages of various advertising media, including the Internet and social media
  28. Understand channel systems, and explain the various ways to build cooperation in them
  29. Describe and explain the four functions of management
  30. Relate the planning process and decision making to the accomplishment of company goals
  31. Describe the current state of U.S. manufacturing and what manufacturers have done to become more competitive
  32. Describe and explain planning issues as they relate to a firms operations, including its employees
  33. Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition
  34. Show how managers personalize motivation strategies to appeal to employees across the globe and across generations
  35. Describe the various production processes, and describe techniques that improve productivity
  36. Describe and explain how to use a PERT chart and a Gantt chart
  37. Explain how flexible manufacturing is used
  38. Describe and explain when to use lean manufacturing
  39. Explain how mass customization can be used
  40. What are ERP and MRP?
  41. How does vision apply to business?
  42. Explain and apply facility location and layout to business
  43. Describe the four eras in the evolution of marketing
  44. Describe and explain the role of marketing managers and the marketing mix
  45. Describe the marketing research process
  46. Describe logistics and outline how intermediaries manage the transportation and storage of goods
  47. Describe business-to-business marketing (B2B) and the business-to-consumer sales process
  48. Describe and explain how social media complements other promotions, including promotional strategies
  49. Describe and explain social media and Web 2.0
  50. Describe and explain privacy issues and stability issues as they apply to information networks
  51. Describe some of the common types of information used by business
  52. Describe and explain how information is managed
  53. Explain knowledge management and how it can be applied in a business setting
  54. Describe the types of computer software most frequently used in business
  55. Describe and explain business intelligence and how it is changing business
  56. Describe and explain virtualization and cloud computing
  57. Explain the different accounting disciplines
  58. List, describe, and apply business financial statements (income statement, balance sheet, statement of cash flows)
  59. Describe the roles and responsibilities of financial managers
  60. What are the finance concerns for small businesses
  61. List the types of financial budgets
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