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BUSN 427 Week 5 Case Analysis P&G

This work of BUSN 427 Week 5 Case Analysis P&G consists of:

1. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?2. Why do you think this strategy became less viable in the 1990s?3. What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?

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