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BUSN 427 Week 5 DQ 2 Entering Foreign Markets
This archive file of BUSN 427 Week 5 Discussion Question 2 Entering Foreign Markets shows the solutions to the following problems:
From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the company's production process and trademark to a firm in a foreign country? What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?