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BUSN 427 Week 6 DQ 1 Exporting Importing and Countertrade

This document of BUSN 427 Week 6 Discussion Question 1 Exporting Importing and Countertrade shows the solutions to the following points:

How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?

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**** 427 **** * ** * Exporting Importing *** ************

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