By the time you reach the restaurant, you are no longer feeling hungry because the billboard made you realize how out of shape you have become.

By the time you reach the restaurant, you are no longer feeling hungry because the billboard made you realize how out of shape you have become. As you try to figure out the best light beer to buy from the list, you remember that one advertises with the slogan, "The Ultimate Light Beer Experience," and decide to give it a try. This slogan can be termed as "puffery." Why?