Can someone help me to make a thesis statement about the political ad of Mitt Romney titled: "Big birds, binders and bayonets" the thesis should be

Can someone help me to make a thesis statement about the political ad of Mitt Romney titled: "Big birds, binders and bayonets" the thesis should be the main claim about what rhetorical strategies (ethos, pathos and logos?that the ad uses and why? Then please help me to identify the metaphor and explain on the said political ad. 

Thank you!