Can you explain 1The place a product occupies in the consumer's mind relative to competitors' products is termed:

Can you explain

1The place a product occupies in the consumer's mind relative to competitors' products is termed:

product placement

product position

market segmentation

market targeting

2 What is the first step in the marketing research process?

developing a marketing information system

defining the problem and research objectives

developing the research plan for collecting information

implementing the research plan

interpreting data and deciding on type of research