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Rife, M. C. "Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies." Ieee Transactions on Professional Communication Pc, vol. 53, no. 3, 2010, pp. 260-277. EBSCOhost, ezproxy.mtsu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsbl&AN=RN277848130&site=eds-live&scope=site.
