Can you show me how to start drafting this 2-4 page essay, no word count requirement?

Can you show me how to start drafting this 2-4 page essay, no word count requirement? I am supposed to read that link below and use information from there. I also need 1-2 scholarly references.

The Case for Incentivising Health is based on Australian data, but the challenges of combating chronic disease there are similar to the challenges present in the United States. Read the case carefully and consider the list of main considerations those working in the preventative health space could think about when developing programs, policies or interventions to change behaviors listed on page five. Address the following questions:

 Which of these cues do you consider to have the most impact in terms of changing healthcare behaviors of the patient?

 Which of these cues would you most readily respond to as a patient?

 Which cues do you think are most likely to be adopted by providers and insurance companies?

Link of the case data: http://www.aia.com.au/content/dam/au/en/docs/key_moments_content/The_Case_for_Incentivising_Health_Using_behavioural_economics_to_improve_health_and_wellness.pdf