Carefully read the case and consider its context in relation to change consulting readings and concepts discussed in the units. The case includes situational information, which should be used to perfo

Carefully read the case and consider its context in relation to change consulting readings and concepts discussed in the units. The case includes situational information, which should be used to perform the required analysis and make the appropriate recommendations. You are required to address all of the following questions within your case analysis.

Case Questions

• Describe the industry disruptions that Zip is confronted with?
• Why should Diamond conduct a MOST Analysis?
• What are the factors influencing customer expectations?
• What are the ways in which Zip can apply strategic piggybacking?
• Examining competitive forces, discuss Zip’s options for growth and expansion?
• Should Zip seek a partnership with its main competitor?
• In what ways can Zip benefit from new branding?
• What are recommendations do you have for Diamond?

Length of Case Analysis: 4-5-page maximum (excluding the cover page, tables of content and references). APA Style citations, formatting and referencing is required. 5 academic sources required.