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CASE 11 StarbucksGoing Global Fast The Starbucks coffee shop on Sixth Avenue and Pine Street in downtown Seattle sits serene and orderly, as...
Starbucks: Going Global Fast
Read the case study found at:
http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_1_1_Sratbucks_Going_Global_Fast.pdf ( see attachment)
Answer the following questions (found also at the end of the case study):
- What are the controllable and uncontrollable elements that Starbucks has encountered in entering global markets?
- What are the major sources of risk facing the company?
- What are potential solutions.
- How would you critique Starbucks’ overall corporate strategy?
- How might Starbucks improve profitability in Japan?
Visit http://www.starbucks.com/ for more information.
Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook ( Chapters 5 & 6 in Cateora, P., Gilly, M., & Graham, J. (2013). International marketing (16th ed.)
