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Case 4: The Body Shop International PLC (1998-2007) Has Anita Roddick betrayed her own philosophy about advertising by beginning to advertise in U.S....
Case 4: The Body Shop International PLC (1998-2007) Has Anita Roddick betrayed her own philosophy about advertising by beginning to advertise in U.S. markets? Does this decision have ethical i mplications? Or, is it just a business decision? Anita Roddick
