CASE # 7 you work for a magazine that has a rather quot;familyquot; reputation. your job is to solicit advertising, but this month you are behind...

CASE # 7

you work for a magazine that has a rather "family" reputation. your job is to solicit advertising, but this month you are behind in your sales. A cigarette company offers to advertise in your paper. Their order would not only help you achieve your monthly sales goal, but will help you earn a huge bonus check for the month

STEPS IN SOLVING A CASE STUDY

Analysis should include these sequential steps:

1. presentation of the facts surrounding the case
2. Identification of the key issues
3. Listing of alternative courses of action
4. Recommendation of the best course of action