Answered You can hire a professional tutor to get the answer.
Case One: The Viewer's Voice Influences TV Programming American TV producers broadcasted entertainment programs supported by advertising fees for...
Case One: The Viewer’s Voice Influences TV ProgrammingAmerican TV producers broadcasted entertainment programs supported by advertising feesfor over 60 years. Much like a book or a movie, the contents of these programs were withoutsignificant input from the audience—the receivers of these communications. Generally,Nielsen ratings have been used to gauge the “success” ofTV programs and determine the ad-vertising rates on various broadcasts. After watching them, many viewers frequently discussedTV programs at their offices’ water coolers, and some may have even talked back to their tel-evisions while watching. But, the writers and producers of these programs had no reliable andcontinuous way to listen to what viewers were saying.Today, online Web sites such as www.televisionwitoutpity.com (TWOP) give consumers aforum to discuss, rate, complain about, and occasionally compliment scores of TV shows andeven some movies.TWOP is an online site where vast numbers of viewers can virtually “gather”after or even during a broadcast and discuss their views about a particular show. Because theviewers who post their comments are very involved with the programs they watch, the produc-ers of TV shows can read their postings, get a sense of their publics’ reactions to plotlines, dia-logues, and other show features, and incorporate such feedback into the content of future showepisodes. Since TV shows are filmed several weeks prior to a broadcast,writers can now changeyet-to-be-broadcast programming to address concerns expressed by viewers’ TWOP posts. Forexample, if a given story line on the highly popular show Mad Men appears to bore or irritateviewers, the story line can be shortened and concluded sooner than planned.QUESTIONS1. How does the communications’ feedback that TV shows’ writers and producers (the com-munications’ sources) receive throughWeb sites likeTWOP differ from input derived fromconventional fan mail and standard TV shows’ ratings?2. Should television programmers and producers consider the comments viewers post onTWOP in designing future broadcasts? Why or why not?3. For a TV show of your choice, apply the concept of source credibility (as discussed inChapter 9) to current viewer comments posted on TWOP.4. Compare and contrast the Nielsen rating or a given episode on a TV series with the com-ments posted about the same show on TWOP. Are the two measures of viewer feedbackconsistent with one another or not? Explain your answer.
Answer 1:The feedback of the websites like TWOP has been proved to be more effective ascompared to the conventional fan mail or TV rating system because such websites have thecapability to give...