Case Response Assignment

Review the Chapter 5 Case Study: "Goggle's Foray into 'Device Makers' in Its Search for the Next Big Thing" and the Chapter 6 Case Study: "Has Proctor & Gamble Fully Recovered From Its 2005 Acquisition of Gillette?" in the textbook and respond to the questions related to each case.

After responding to the case study questions, provide a 500-word argument as to which lesson learned was the most important in the reading. Justify your answer using specific points from both cases.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Heres the link to the case study

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwi-j_Hu4NDUAhUk24MKHdBZAyUQFggiMAA&url=http%3A%2F%2Fscitechconnect.elsevier.com%2Fwp-content%2Fuploads%2F2016%2F10%2FMergers.pdf&usg=AFQjCNFMn6uKtnBOOveZdkXY7D9RCA5qug