Case Study - The Business Value of Trust Consumer trust has become the new battleground for digital success.

Case Study - The Business Value of Trust Consumer trust has become the new battleground for

digital success. To win, organizations need to master the fundamentals of data ethics, manage the

"give-to-get" ratio and solve the customer trust equation, our recent research reveals. Ethics must

become a key performance indicator for every employee who has a direct or indirect connection

with customer data. Short essay report should be prepared on the given Case Study highlighting your views

and arguments towards how organizations can take effective steps for win the digital data ethics

battle.