Case study

Application: Implementation of the Balanced Scorecard

The term “balanced scorecard” became part of the professional accounting vernacular in the early 1990s. This nontraditional approach to measuring strategic performance was developed by Dr. Robert Kaplan and Dr. David Norton. As the name implies, the goal of the balanced scorecard is to provide stakeholders with a balanced view of the performance of an organization.

For this Assignment, review Case 14-1, “Global Oil” in Chapter 14 of your course text and reflect on the information presented. Consider how the balanced scorecard should be implemented, including how it the results of this implementation might contribute to organizational decision making.

The Assignment:

  • Provide a critical analysis of M&R’s implementation of the balanced scorecard, including an identification of the strengths and weaknesses of the program.
  • Prepare a response to the following: Was the adoption of the balanced scorecard at M&R responsible for turning around the organization’s financial performance? Explain why or why not.

Submit your Application by Day 7.

To submit your Assignment, do the following:

  • Save your Assignment as a ”.doc” file with the filename “WK7Assgn+last name+first initial.doc”. Sally Ride’s filename would be “WK7AssignRideS.doc”.
  • To upload your Assignment, click on Assignments on the course navigation menu, and then click the Assignment Turnitin – Week 7 link.

 General Guidance on Application Length:

Your Application, due by Day 7, will typically be 2–3 paragraphs in length as a general expectation/estimate for each bullet point. Refer to the rubric for the Week 7 Application for grading elements and criteria. Your Instructor will use the rubric to assess your work.

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    Attached: Balanced scorecard.docx


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