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Case Study 7
Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both
theory and practical managerial thinking.
Gillette, beginning on page 532 of the course textbook
Red Bull, beginning on page 498 of the course textbook
Target, beginning on page 499 of the course textbook
Research in Motion, beginning on page 592 of the course textbook
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You
are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of
which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations.
Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016