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Case Study 7

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both

theory and practical managerial thinking.

 Gillette, beginning on page 532 of the course textbook

 Red Bull, beginning on page 498 of the course textbook

 Target, beginning on page 499 of the course textbook

 Research in Motion, beginning on page 592 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You

are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of

which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted

material must have accompanying citations.

Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016 

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