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- Companies with Good and Bad Service: Use online research sources such as Google, research the customer relations and customer service reputations of two (and only two—no more, no less) companies of your choice.
- Supporting Research: Choose one company with an excellent customer service reputation, and one with a poor (or less than perfect) customer service reputation. Compare and contrast the customer service reputations of these two companies. Your paper should address the following questions.
- What is the company with good customer relations doing right?
- What is the company with poor customer relations doing wrong?
- What are the results of the actions of the companies? For instance, financial, public relations, or employee issues?
- What specific, actionable recommendations would you give for improving customer satisfaction for each company?
- Additional requirements: Prepare a 750-word (minimum) paper addressing these questions, using APA style and formatting. Pay particular attention to the accurate citation of your research sources.